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People For Reason In Science and Medicine is a pro-health, pro-environment, anti-vivisection organization which promotes a healthy plant-based diet, a clean environment and exposes the lies of the bio-medical industry. We educate the public regarding harmful pharmaceuticals, the truth behind disease charity organizations and, using solid scientific principles, refute any and all claims that medical breakthroughs have come about through the fraud of vivisection.

Our fabulous, smart and talented advisory board member John Pierre has written a book.

Read more here.

Breast Cancer and Susan G. Komen

Pink ribbons and year-round fund raising have caused breast cancer to be front and center in the minds of both men and women as never before.

Read our article about it here.


Read the full article here.

Over 35 billion dollars have been spent on animal experimentation in search of a cancer cure in spite of the fact that vivisectors know that finding a cure to cancer by torturing animals is scientifically impossible. Nevertheless, The Cancer Society continues to solicit donations purporting to be looking for a “cure” which is always “just around the corner” if only the public will give them more money.

Every year our air, water, soil and farm products become increasingly toxic, poisoned by millions of tons of deadly chemicals, most of them tested on animals. Animal testing is the unscientific methodology used by the chemical/pharmaceutical industry to assess toxic compounds before putting them out on the market. The inconclusive, erroneous nature of animal testing creates a smoke screen - an alibi which permits the continued manufacture of thousands of toxic and hazardous chemicals.
The Connection between Animal Testing, the Environment, and Human Health
Written by the PRISM research committee with excerpts from Animal Experimentation: the Hidden Cause of Environmental Pollution, written by Ms. Hoorik Davoudian-Telle
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"Komen Smokes for the Cure," a CounterThink cartoon at NaturalNews.com


Leaping Bunny.org

The Coalition for Consumer Information on Cosmetics


"Oh beautiful for smoggy skies, insecticided grain,
For strip-mined mountain's majesty above the asphalt plain.
America, America, man sheds his waste on thee,
And hides the pines with billboard signs, from sea to oily sea."

--- George Carlin